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brand identity design

A culmination of what your brand says, what your values are, how you communicate your product or service and what you want people to feel when they interact with it is what holds the essence of building an identity for your brand.

At Fourth Lane we believe applicability and relevance supersedes creating trending creatives. We work to deliver timeless, aesthetic and practical designs. Creating a memorable impression on consumers through your logo and other brand assets is one of the many things that we do.

brand identity extension

Branding is not just about assigning a name to the business and crafting a logo. Branding is what helps your business to break through the market and stand out in the crowd. Branding paves the way to transform first-time buyers into lifetime consumers and to make an impact on the targeted niche. Along with the brand name and logo, other factors like the consumer touch-points [website, visiting cards, stationery, digital media presence and other brand assets] help carve out a distinct style and increase brand recognition.

While working on developing a consistent style throughout, we spark a connection with your audience which fosters an emotional connection with the brand.

The package is customized as per your brand. It covers aspects such as Packaging Design, Brand Stationery, Website Design and Social Media Templates among other Brand Assets.

customised typefaces & stationery

As a creative studio we are well aware of how each customer or each individual associated with the brand has different wants and needs. As they say, "If you try to appeal to everyone, you'll appeal to no one."
Instead of being suitable for a few out of our niche, we offer customizations to specifically fit your requirements.

Be it a journal or a postcard or a customized font for an occasion, tailoring it as per your needs is one act we can assure you of!