Fourth Lane is a multifaceted creative studio. We work together to create, design and bring to life ideas that our patrons believe in. We are available for hire in a variety of creative disciplines for jobs or projects.
The internet is a vast place, and it can be hard to stick out from the crowd. We will take your ideas and work with you to make your digital presence "you." After clarifying the goals for your project we will develoop ideas that conveys your story to its visitors.
Brand Identity Development
Brand Identity Extension
BRAND IDENTITY DEVELOPMENT
A culmination of what your brand says, what your values are, how you communicate your product and what you want people to feel when they interact with it is what holds the essence of building an identity for your brand.
BRAND IDENTITY EXTENSION
A logo and a brand name are not the only requirements for a successful brand in this digital world. A synchronized application of the brand values, colors and style can be achieved with a set of brand guidelines. Other than this, brand stationery and packages are a few areas for a better brand image.
Type design is a carrier of our culture and is subject to developments and trends, even more so in this world of constant movement and change. Type matters more than ever, with increasing self-expression and communication channels, different media, and mobile devices that rely heavily on typography for information and coherent visual identity.
Packaging design is the connection of form, materials, imagery, colors, regulatory info etc., with ancillary design elements that make a product ready for marketing. It helps create a better brand image and recall value in the minds of the consumers.
Stationery design usually consists of paper, office supplies, letterheads, writing equipment, business cards, cases, and other similar items. The entire goal is to have beautiful branding throughout the company.